AI Marketing | AI&I

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By 2026, traditional search engine volume will decrease by 25%, with search marketing losing market share to AI chatbots and virtual agents. This metric refers to the overall number of queries processed by traditional search engines, such as Google and Bing. The anticipated decline suggests that users will increasingly turn to AI-driven platforms for information retrieval, reducing their reliance on conventional search engines

By 2026, traditional search engine volume will decrease by 25%, with search marketing losing market share to AI chatbots and virtual agents. This metric refers to the overall number of queries processed by traditional search engines, such as Google and Bing. The anticipated decline suggests that users will increasingly turn to AI-driven platforms for information retrieval, reducing their reliance on conventional search engines

Marketing transformation towards AI-first - Nine concrete initiatives CMOs should consider

CMOs must shift their mindset from “SEO-first” to “AI-first.” The old model of optimizing for Google search rankings is losing...

Mar 116 min read

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