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Operating Model for AI: The CEO’s Fast-Track to AI-Driven Value

Operating Model for AI: The CEO’s Fast-Track to AI-Driven Value

Operating Model for AI: The CEO’s Fast-Track to AI-Driven Value

3 min read

By 2026, traditional search engine volume will decrease by 25%, with search marketing losing market share to AI chatbots and virtual agents. This metric refers to the overall number of queries processed by traditional search engines, such as Google and Bing. The anticipated decline suggests that users will increasingly turn to AI-driven platforms for information retrieval, reducing their reliance on conventional search engines

By 2026, traditional search engine volume will decrease by 25%, with search marketing losing market share to AI chatbots and virtual agents. This metric refers to the overall number of queries processed by traditional search engines, such as Google and Bing. The anticipated decline suggests that users will increasingly turn to AI-driven platforms for information retrieval, reducing their reliance on conventional search engines

Marketing transformation towards AI-first - Nine concrete initiatives CMOs should consider

Sales & Marketing

6 min read

AI-driven search is fundamentally altering how users interact with information. For Nordic businesses, early adaptation is crucial. By embracing AI-native advertising, monetizing proprietary data, and creating AI-first customer experiences, first movers will gain a competitive advantage. Companies that hesitate risk losing visibility, market share, and revenue as AI search becomes the new standard

AI-driven search is fundamentally altering how users interact with information. For Nordic businesses, early adaptation is crucial. By embracing AI-native advertising, monetizing proprietary data, and creating AI-first customer experiences, first movers will gain a competitive advantage. Companies that hesitate risk losing visibility, market share, and revenue as AI search becomes the new standard

The AI search economy will reward first movers

Sales & Marketing

3 min read

Europe is witnessing a flurry of green hydrogen project announcements

Europe is witnessing a flurry of green hydrogen project announcements

Green hydrogen in Europe: A promising future with hurdles to clear

2 min read

Hedging strategies for energy-intensive companies to mitigate volatile energy prices

Hedging strategies for energy-intensive companies to mitigate volatile energy prices

Hedging strategies for energy-intensive companies to mitigate volatile energy prices

5 min read

Outcome of the European hydrogen bank auction: Seven projects funded

Outcome of the European hydrogen bank auction: Seven projects funded

Outcome of the European hydrogen bank auction: Seven projects funded

2 min read

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