Chief executives should launch a stand-alone Accelerated Intelligence Operating Model (AIOM). Its purpose is twofold: (1) demonstrate near-term gains in revenue, margin and risk mitigation; and (2) establish the controls that will ultimately permeate the full enterprise once AI becomes intrinsic to every capability.

CMOs must shift their mindset from “SEO-first” to “AI-first.”  The old model of optimizing for Google search rankings is losing...